Retail Ready Bootcamp

Helping brands learn the skills to grow sales through strategic B2B retail partnerships and wholesale channels.

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🚀 Get Retail-Ready & Win Buyers

 

Retail Ready Bootcamp is a practical, 13-week programme designed to help product-based brands grow their sales through wholesale and B2B retail partnerships. It’s ideal for ambitious Berkshire-based businesses ready to win buyers, secure listings, and scale their retail growth.

 

Led by Ami Rabheru (founder of The Retail Huddle, former retail buyer with 20+ years’ experience) in partnership with Berkshire Growth Hub, it is FREE for qualifying Berkshire-based businesses.  

This is not just another passive course;

 

It’s a hands-on, practical journey where you’ll build your B2B retail strategy step by step, guided by retail experts.

 

 Over 13 weeks, you’ll work through the full brand-to-retailer success cycle: Clarify → Prepare → Pitch → Partner → Grow, applying each stage directly to your business.

 

You’ll leave with:

 ✅ A clear retail proposition and point of difference
✅ Professional sales tools and outreach strategies
✅ The skills to pitch buyers and secure listings
✅ Retail partnerships that drive sales and growth
✅ A 12-month retail sales growth roadmap

No theory. No fluff. Just practical implementation, expert feedback, and results.

 

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Key Dates & Timings

 Timings for each Session: 9:00am - 1:15pm

Bootcamp Overview 

Milestone 1: Clarify & Prepare

January 2026

CLARITY

Week 1 ( 6th January): Kick-off & Retail Foundations
It Starts with YOU. Setting your retail growth goals and positioning your brand for retail success. Identify your retail value proposition and get comfortable talking about your story.

 Week 2 (13th January: Identify - what customers know you for, product, place and price, and how you can use that to develop your UVP and define your target retailers. 

BONUS: Establish a strong, targeted B2B marketing strategy, define the digital audience, and create the foundational assets necessary for sales enablement.


 

PREPARE 

Week 3 (20th January): Pricing & Profit for Wholesale Growth
Master wholesale pricing, margins, and terms to ensure sustainable, profitable retail partnerships.

Week 4 (27th January): Creating a Retail-Ready Product & Range Planning for success. Learn what makes your product range “buyer-ready” from packaging, merchandising and range strategy.

 

MILESTONE 1: The tools to develop a clear retail strategy for your business, a defined UVP, buyer-aligned positioning, and a fully retail-ready product and pricing foundation, giving you everything you need to prepare for buyer outreach confidently.

 

Milestone 2: Pitch & Partner

February 2026
 

PITCH

Week 5 (3rd February): Part 1: Understanding Retail Buyers & How They Think
Learn how buyers assess brands and what drives their decisions, and what they need to hear from you, direct from the buyer's insider perspective.

Part 2: Building a Compelling Buyer Pitch Deck
Learn the different types of marketing collateral you will need for outreach, meetings and post-meetings. Craft a buyer pitch deck and line sheet that capture attention and open doors.

Week 6 (10th February): Approaching & Pitching to Buyers
Part 1: Exactly what to say! Reframe ‘pitching’ into conversations that feel like partnerships and set you up to handle objections.

Part 2: Develop your outreach strategy, email scripts, and confidence for buyer meetings and trade shows. 

MILESTONE 2: You’ll have the toolkit and knowledge to be pitch-ready with a compelling buyer deck, outreach plan, negotiation approach, and the systems to deliver and manage retail partnerships, enabling you to turn conversations into confirmed listings.
 

PARTNER

Week 7 (17th February): Negotiation & Securing Listings: Navigate pricing discussions, terms, and strategies for securing your first (or next) retail listing.

Week 8 (24th February): Delivering for Retail Success. Learn what happens after the “yes”, from onboarding and fulfilment to managing stock and reorders.

BONUS: Execute the marketing strategy through digital outreach and content, enable the sales team, and establish key performance indicators (KPIs) and systems to measure ROI and scale growth.

 

 

Milestone 3: Grow

March 2026

GROW

Week 9 (5th March): B2B Marketing & Driving Sell-Through in Retail
Learn how to build and leverage your promo retail calendar to sell more volume to retailers.

 Week 10 (10th March) Scaling Up Through Wholesale & Partnerships
Plan your growth strategy, marketing-to-channel strategy. Trade shows / International retail and distributor relationships. 

Week 11 (17th March): Build Your Growth Road Map. Account Growth, Strengthen relationships, growth strategies, and understand retail performance metrics.

Week 12 (24th March): Build a 90 Day Implementation Plan from your growth plan. Check Retail Readiness Review. Pitch Practice.

MILESTONE 3: You’ll have a measurable growth road map, a sell-through and channel strategy, and the tools to track performance and keep your goals on track, setting you up to scale your wholesale and retail partnerships with confidence and clarity.

 Week 13 (31st March):  In-Person Graduation & Networking Lunch
Celebrate your progress, share wins, connect with other founders, and meet in person. With a live masterclass and Q&A session.

 

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