The Retail Skills Bootcamp

Helping brands learn the skills to grow sales through strategic B2B retail partnerships and wholesale channels.

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🚀 Get Retail-Ready & Win Buyers

 

The Retail Skills Bootcamp is a practical, 15-week programme designed to help product-based brands grow their sales through wholesale and B2B retail partnerships. It’s ideal for ambitious Berkshire-based businesses ready to win buyers, secure listings, and scale their retail growth.

 

Led by Ami Rabheru (founder of The Retail Huddle, former retail buyer with 20+ years’ experience) in partnership with Berkshire Growth Hub, it is FREE for qualifying Berkshire-based businesses.  

This is not just another passive course;

 

It’s a hands-on, practical journey where you’ll build your B2B retail strategy step by step, guided by retail experts.

 

 Over 15 weeks, you’ll work through the full brand-to-retailer success cycle: Clarify → Prepare → Pitch → Sell → Partner → Grow, applying each stage directly to your business.

 

You’ll leave with:

 ✅ A clear retail proposition and point of difference


âś… Professional sales tools and outreach strategies


âś… The skills to pitch buyers and secure listings


âś… Retail partnerships that drive sales and growth


âś… A 12-month retail sales growth roadmap

No theory. No fluff. Just practical implementation, expert feedback, and results.

 

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Key Dates & Timings

 Timings for each Session: 9.15-1.15pm

 

Week 1 4th Nov 2025 

Week 2 11th Nov 2025

Week 3 18th Nov 2025

Week 4 25th Nov 2025

Week 5 2nd Dec 2025

Week 6 9th Dec 2025

 

MILESTONE 1 ASSESSMENT and Feedback

 

 Break

 

Week 7 6th Jan 2026

Week 8 13th Jan 2026

Week 9 20th Jan 2026

Week 10  27th Jan 2026

Week 11 3rd Feb 2026

Week 12 10th Feb 2026

 

MILESTONE 2 ASSESSMENT and Feedback

  

 Break 1 Week

 

 

 Week 13 24th Feb 2026

Week 14 3rd March 2026

Week 15 10th March 2026

 

MILESTONE 3 ASSESSMENT and Feedback 

 

COMPLETION

 

Bootcamp Overview 

Milestone 1: Clarify & Prepare

Weeks 1–6 (November–December 2025)

  • Module 1: CLARITY (Weeks 1–3)

    • Week 1: B2B Readiness & Brand Audit – Understand what makes you retail-ready and the buyer’s motivations.
    • Week 2: Retailer Targeting – Define your ideal retailer profile and sharpen your proposition.
    • Week 3: Your Unique Value – Identify your point of difference and why buyers should choose you.

  • Module 2: PREPARE (Weeks 4–6)

    • Week 4: Retail-Ready Range & Pricing – Build a compelling assortment and trade terms.
    • Week 5: Sales Tools & Collateral – Create professional sell-in decks, line sheets, and materials.
    • Week 6: Channel Strategy – Choose the right approach: independents, majors, trade shows, or agents.

👉 Outcome: You’ll have the tools and insights to create a clear retail proposition and set yourself up with a complete set of sales assets, ready to approach retailers.

👉 Assessment & Feedback (Week 6): Practical review with peer-to-peer feedback sessions on your proposition and tools.

Milestone 2: Pitch & Partner

Weeks 7–12 (January–February 2026)

  • Module 3: PITCH (Weeks 7–9)

      • Week 7: Pitch Like a Pro – Structure and deliver compelling B2B conversations, handle objections.
      • Week 8: Contacting Buyers – Master email, LinkedIn, and phone outreach with scripts and follow-ups.
      • Week 9: Converting Retailers – Roleplay sales meetings, refine follow-up processes, and close deals.

  • Module 4: PARTNER (Weeks 10–12)

    • Week 10: Onboarding & Activation – Support retailers in launching your brand with POS, training, and assets.
    • Week 11: Sell-Through Support – Use promotions, sampling, and content to drive retail velocity.
    • Week 12: Account Growth – Strengthen relationships, growth strategies, and understand retail performance metrics.

👉 Outcome: You’ll be equipped to pitch buyers, handle objections, understand how to drive sales conversations and support retailers so your brand doesn’t just get listed, but sells through.

👉 Assessment & Feedback (Week 12): Pitch practice with feedback from experts and peers.

(end of Week 12, February 2026).

 

Milestone 3: Grow

Weeks 13–15 (February –March 2026)

  • Module 5: GROW

    • Week 13: Financials & Margins – Review wholesale profitability, costs, and terms.
    • Week 14: Metrics & Dashboards – Track sales KPIs and build a simple CRM or pipeline tracker.
    • Week 15: Present Your Growth Plan – Share a 6–12 month B2B roadmap with peer and mentor feedback.

👉 Outcome: You’ll graduate with a personalised wholesale growth roadmap and a clear retail sales strategy for the year ahead.

👉 Milestone 3 Assessment & Feedback (end of Week 15, March 2026).

 Course ENDS.

 

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